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I have noticed that those national companies can’t give that personal service and we have gotten clients whose first alarm system was with a cable company. They call us to have that personal service and those calls are increasing pretty heavily. ”Boggs hasn’t seen much competition or benefit from DIY and the outside players. But that doesn’t mean it isn’t affecting his business strategy. “We think there may be a place for us in that DIY market. I would hate to see as big a trend as that is going to be and ignore it.

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” What he is more excited about is the growing market overall. “I think we are going to be able to compete. I don’t think they will be able to take over the market. I was concerned years ago when the $99 and free alarms started appearing, so we started to do more commercial work. It changed, but it didn’t kill it. We still do a lot of residential.